Fossil ES5130 Stella Ladies Watch

Fossil is a global company specialising in the design, development and marketing of fashion lifestyle products and accessories. At the centre of Fossil's vision is the ambition to foster creativity and deliver the best design. The Fossil brand is rooted in authenticity and a distinctive ‘modern vintage’ design language. Fossil is internationally renowned for its diverse range of lifestyle and accessory products including watches, jewellery, handbags and small leather goods. Founded in 1984, Fossil was the first American brand to launch affordable and stylish watches as must-have fashion accessories for the wrist. Since then, Fossil has been in the avant-garde - both in terms of technology and the choice of materials and design. Fossil now offers an extensive collection of watches. In the 1990s, Fossil expanded its core business and presented a range of accessories such as handbags, belts, leather goods and sunglasses under the FOSSIL brand name. The company also owns or licences proprietary technologies for certain watch products, such as the BIG TIC® technology developed in 1998 and the patent-pending combination of automatic and quartz movement called TWIST. In addition, the FOSSIL brand range was expanded in 2000 to include Fossil jewellery.

The renowned designers in Fossil's in-house team have their finger on the pulse of new lifestyle and fashion trends. In 2006, Fossil made a name for itself with two campaigns: After more than 17 years of continuously changing the packaging concept with its Fossil tins, Fossil announced its Fossil Design Contest ‘Tinspiration’ in June. Designers were invited to create artistic designs for the famous Fossil watch tins. Over 250 entries were submitted. The competition was so successful that Fossil organised it again in 2007, and the identity of the Fossil lifestyle brand - with its uncomplicated cool look - is rooted in an authentic modern-vintage style that is expressed through its creative ideas in all products, graphics and the characteristic collector's boxes. Fossil celebrates this creativity - a philosophy that is reflected in all Fossil products and expresses a special attitude to life. It is familiar yet innovative and classic yet modern. You could say that this is the heart and soul of Fossil and the idea behind Fossil's slogan ‘Long Live Vintage’. The ultimate goal of Fossil is to produce innovative and high-quality fashion accessories that match the clothing and philosophy of generations at an excellent price-performance ratio. The extensive range of fashionable men's and women's watches with different lines ranges from sporty models to classic versions and playful styles. The patented ‘Twist’ model, for example, combines two movements in its watch series: a quartz movement and an automatic movement.