Casio Classic MTP-1302PE-4AVEF Ladies Watch

Half a century ago, visionary entrepreneurs around the world had one main goal: to bring the calculator into everyday business life and turn the first mainframe computers into handy desktop calculators that anyone could use. One of these great minds and makers was Tadao Kashio from Tokyo. Together with his brothers Toshio, Kuzuo and Yukio, he founded the company CASIO in June 1957 and developed the world's first all-electric compact computer. With this groundbreaking invention, the future global brand CASIO was born. Legendary products such as the CASIO desktop calculator laid the foundation for further innovations. One of the most ground-breaking new developments was the digital quartz watch, which CASIO launched on the market in 1974. Its centrepiece was a quartz oscillator - an adding machine that counts seconds. This watch revolutionised the watch industry and laid the foundation for CASIO's reputation as a pioneer in the field of time measurement. 

Casio's mission is to create watches that are more than just timepieces. Casio watches should reflect the personality, style and needs of their wearers. They should also offer useful functions that make life easier and more enjoyable, while being affordable for everyone. The manufacturer's values are creativity and originality. Casio wants its watches to offer creative solutions to the challenges of everyday life, to make a positive contribution to society and to create original products that stand out from the crowd. Casio prides itself on producing watches that combine high quality, durability, precision, functionality and design. Casio watches are not only reliable timepieces, but also fashionable accessories that enhance any look. They are also loyal companions that support you in your activities, whether you are doing sport, travelling, at work or in your free time.

Casio offers a range of watch collections aimed at different target groups and areas of application. Each collection has its own design philosophy, its own technological features and its own advantages. Here are Casio's four best-known and most popular watch collections: G-Shock, Edifice, Pro Trek and Classic. 
For lovers of traditional and timeless watches, Casio's Classic series is the perfect choice. Simple, elegant and retro in style, these watches are suitable for any occasion, whether everyday or festive. They are made from materials such as stainless steel, plastic or resin and have an analogue or digital dial. Classic watches have basic functions such as date, day of the week, alarm, stopwatch and backlight and are inexpensive and durable. The Classic series comprises various collections that cater for different styles and preferences. The Collection series offers classic analogue watches with leather or metal bracelets. The Vintage series offers nostalgic digital watches with gold or silver cases. The Retro series offers original digital watches with coloured or transparent cases, while the Youth series presents modern analogue digital watches in sporty or fashionable designs.